Why Choosing the Right Produce Shelving Matters
First Impressions Start in the Produce Section
In modern supermarkets, the produce department is often the first area customers encounter. It sets the tone for the entire shopping experience. A well-designed produce display not only showcases freshness and quality but also encourages impulse purchases and longer dwell times.
The Role of produce shelving in Retail Success
Choosing the right produce shelving is critical. It affects everything from product visibility and accessibility to hygiene and restocking efficiency. Poor shelving can lead to spoilage, cluttered layouts, and missed sales opportunities—especially in high-traffic fruit and vegies sections.
Smart shelving supports strategic merchandising techniques like color blocking, seasonal promotions, and cross-merchandising. It helps guide customer flow and highlights high-margin or seasonal items.
Wanzl Vitable: A Game-Changer for Produce Displays
Wanzl’s Vitable shelving system is designed specifically for supermarkets and grocery retailers who want to elevate their produce displays with a blend of market-style charm and modern functionality.
Key Benefits of Vitable produce shelving:
- Modular Flexibility
Vitable adapts to any store layout with single, double, or triple-tier configurations. Choose from wall-mounted or gondola setups with wooden, tubular, stainless steel, or plastic components. - Hygiene-First Design
Featuring a unique hygiene flap, Vitable makes cleaning easy—even in closed configurations. This helps maintain food safety and reduces spoilage in fruit and vegies sections. - Cross-Selling Capabilities
Integrated modules allow for strategic placement of complementary products like oils, herbs, and sauces—boosting basket size and enhancing the customer journey. - Ergonomic & Cost-Effective
Designed for quick assembly and back-friendly stocking, Vitable saves time and labor costs while offering premium quality at an accessible price point. - Customizable Aesthetics
Magnetic foils and themed back panels make it easy to refresh the look of your produce displays for seasonal promotions or branding initiatives.
Why It Matters for Supermarkets
Investing in high-quality produce shelving like Wanzl’s Vitable system is a smart move for retailers focused on:
- Maximizing Produce Sales
- Reducing Waste and Spoilage
- Improving Operational Efficiency
- Enhancing Customer Experience
Whether you're managing a boutique grocer or a large-format supermarket, Vitable offers the flexibility, hygiene, and visual appeal needed to stand out in today’s competitive retail landscape.
Ready to Elevate Your Produce Department?
Explore the full range of Vitable options and discover how smart produce shelving can transform your store.